Marketing Management

We'll take care of your marketing so that you won't have to worry about finding new work

Tired of bodge job marketing?

Do you wish you had a continual flow of new leads coming in so that you could remain busy doing what you’re good at, instead of being sat at a computer trying to figure out this whole digital marketing thing?

The days of just sticking an advert in the yellow pages and having the phone ring are over. Now you need to know SEO, PPC, CRO and a whole bunch of other technical acronyms to get your service in front of your customers.

More than ever people are using the Internet and Google to find and vet tradies so if you’re not on top of your game you’re going to get left behind. But digital marketing can take up a lot of your time, and whilst you're doing it you’re not getting paid to carry out your service!

Let us do what we’re good at so you can do what you’re good at

We’re a marketing team that specialise in the trade industry and we can help you get more leads and sales from the Internet so that you don’t have to worry about marketing anymore . We’ve been doing this with our own trade business for over ten years.

The Old Way

  • Throw it all at the wall and see what sticks
  • Decisions based on how you feel
  • No idea what’s actually working
  • Not getting many leads

The New Way

  • A strategic approach based on your goals
  • Decisions based on data
  • Easily measurable ROI
  • High-quality leads, 24/7

Our 3 Step Process

This is the marketing management process that will get you more leads
1
Discover & Strategise
2
Create & Launch
3
Optimise & Scale

1. Discover & Strategise

What are your goals? And who is your ideal customer? If you don’t know, we can figure this out together, but it’s important we know so that we can come up with a plan that will help you reach them both as efficiently as possible.

We will take a look at what you’re already doing, and if you’re not tracking where your current leads are coming from already we will need to rectify this as possible because it’s important that decisions are based on data and facts.

Then we will propose a plan that aligns with your goals and suits your budget.

2. Create & Launch

We will create a sales message that fits in with your business values and work on increasing your Internet presence. For short term results and instant impact we could be launching a Google Ads campaign, for long term results we will be optimising your website to get more free traffic from search engines.

3. Optimise & Scale

We’ll want to reduce your cost per lead and increase your conversion rate to maximise your profit and help you get more bang from your marketing budget. We will optimise the adverts we created for you based on data, and will make improvements to your website. We will scale up what is working for you to increase the size of your results.

Our Core Marketing Services

Designed for short-term and long-term success

Search Engine Optimisation (SEO)

We can help you get onto the first page of Google.

If you’re not on the first page of Google then you’re missing out on a whole load of enquiries. You can get enough leads to survive through paid advertising, but imagine if you could get leads on a daily basis for free? You’d be able to increase your profit and grow your business.

Using the latest search engine optimisation strategies we can improve your ranking in Google and get you on the first page so that your website gets more traffic and you get more leads.

A graphic showing Search Engine Optimisation by Tradescaler in Southampton

We will improve your website's content so that it becomes more visible to search engines like Google and Bing. We will optimise the headings, text, images, page title and meta descriptions for pages that you already have (If you have a Tradescaler website, you’ll already be optimised for these factors) to improve your existing ranking.

We will then look to create new pages targeting different keywords that customers are using to find businesses like yours in search engines. This will increase your exposure because your site will now show up on the first page for new search terms.

SEO is a long term strategy, built on extensive research and followed by continual website improvement. It’s not an overnight fix and it can take from 3-6 months to see results.  But the great thing is those results keep coming. Unlike when you stop pay-per-click advertising, the leads still keep coming in.

If you’re not on the first page for your service in your area then what are you waiting for? Contact us today for a free review.

Google Ads

If your business is in urgent need of leads then Google Ads is one of the quickest ways to rectify the problem.

Google Ads are those ads you see at the top of Google's search results pages. They’re a form of pay per click (PPC) advertising and are one of the fastest ways to get new leads.

You can get your business website displayed on the first page of Google almost immediately by outbidding your competitors. You are charged every time someone clicks on your advert to visit your website.

It’s great for instant results but can be expensive. That’s why our campaigns are designed to maximise your return on investment through constant optimisation and improvement.

A graphic showing Google Ads by Tradescaler in Southampton

Let's get started together

If you’re fed up of doing your marketing yourself and would like to increase the number of leads you are getting then request a free marketing review today and we’ll let you know how we can help you.
Request a Free Marketing Review
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